


Client
Próximo
Fleet size
30 buses
Passenger trips
3.7M yearly validations
Time to deploy
6 weeks
Location
Faro, Algarve, PT
Overview
Próximo runs the public bus service at the city of Faro (Portugal) and Algarve’s airport (10,4M passengers/year), moving local commuters and visitors who travel into the city or to connect with train or intercity buses In 2023, they adopted UbiRider Platform and started offering contactless payments which now account for 50% of all onboard transactions. With an high tourist demand, contactless payments made it easy for visitors to use public transport by simply tapping their bank cards or wallets to pay and go. Boarding buses is also faster, helping Próximo to keep on-time schedules. PICK app and the possibility to remotely recharge passes reduced ticket office queues, bringing convenience to users and less work load for staff.
Challenges
• Slow onboarding due to cash payments that hindered tourists; • Frequent and long queues to renew passes.
Results
• Faster onboarding on stops with high passenger volume that improved on-time performance and service reliability; • 25% of their customers use PICK app to renew passes, reducing queues; • 50% of payments are now with bank cards.
“Switching to UbiRider brought real advantages: simpler operations for us, more comfort and simplicity for our passengers. With digital payments and real-time location tracking, we made our service easier to use — and people noticed.”
Ana Ramalho, Operations